3 Ways to Find the Perfect Jeweler


Jewelry is one of the most personal purchases you will make in your life. Whether you buy diamond jewelry to celebrate marriage, the birth of a child, an anniversary, or some other landmark event, the pieces we own are more than just some stones and shiny metal. They represent the story of our lives!

So how do you find a jeweler you can trust who will treat your jewelry with the care and respect it deserves?

There are a number of things to look for when finding a trustworthy jeweler, and we’ve compiled just a few to help you find the right one to suit your jewelry needs!

 1) Ask the neighborhood. An established, reputable jeweler will likely have a number of fans in the community you live in. Ask around town, especially those who have had work done to their jewelry or have made a purchase recently. They can share their good – or bad – experiences to help you narrow down your search.

2) See how they take in repairs. Nothing requires attention to detail and organization quite like taking in a jewelry repair. Even a simple sizing requires the jeweler to examine all stones, prongs, and the shank to ensure the ring will come out like new. Most reputable jewelers will spend a little extra time, effort, and attention to make sure they get it right. Make sure the jeweler provides you with a detail work order, a clear estimate, and even pictures of your items when you drop it off. A great way to get acquainted with a jeweler is to have them perform a simple repair or even complimentary cleaning to make sure you feel comfortable using them in the future.

3) Don’t be afraid to ask questions beforehand. The best jewelry service involves listening and responding to your needs, concerns, and questions. Call the store or go in to ask questions regarding how they do things. Is there a bench jeweler on site? What kind of return policies do they have? What kind of education does the owner or manager have? And when asking technical questions, such as diamond grading or gemology, don’t be turned off if the clerk says, “I don’t know.” Sometimes, the most reputable service happens when a clerk or owner works on your behalf to learn and answer questions they don’t know off hand.

Finally, the best jeweler is the one who wants to build a relationship with you and will treat your jewelry needs like his or her own.

There is far more to jewelry than some metal and rocks. Take your time, ask around, and find out what jeweler is willing to build a trustworthy relationship with you for years to come!

Of course, we would love for you to consider Bullock’s for your jewelry needs. So if you have questions or concerns, don’t hesitate to call us at 575-622-7451 or email us at info@BullocksJewelry.com


Kyle Bullock, RGA

Bullock’s Jewelry – creating cherished memories since 1926

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